Okkia: Innovation in Design and Campaign Creation

The creative minds behind Okkia are Alfonso, Massimo, Nunzia, and Alessio. Their authenticity and irreverence are reflected in their approach to the brand. With a contagious passion for originality and spontaneity, their goal has always been to convey these qualities through their eyewear collections. Creating models that make each individual feel unique and special is the mission guiding every project—an ethos reflected in the carefully curated details and technical innovations in every piece.
Over the years, Okkia has evolved while remaining true to its philosophy of accessible beauty. However, with the advent of new technologies, the brand's approach to advertising campaigns has undergone a significant transformation. Okkia has embraced artificial intelligence to develop its creative concepts—a step that marks a new era for both the brand and the world of design.

The Birth of Okkia

In 2013, innovation and creativity merged to give life to Okkia. Born from the integration of a major representation agency and a leading company in the retail sector for gift & design, Okkia emerged with a clear mission: to make beauty accessible through the combination of design and affordable prices. Inspired by places, travels, and people’s aspirations, Okkia has transformed the conc